Even before you consider an email append, have you already started looking for email addresses? And what through which medium are you looking for them? Your Website or landing page, Your call centers, Social Media Networks, & Others.
Listed below are few pointers that will help you do data appending the proper way:
- Just because you now have the e-mail addresses of your customers doesn’t necessarily mean they’re ready to buy. Yes, they may be customers, but they didn’t ask you directly to solicit them via e-mail. So, how do you handle these newly-appended e-mail addresses?
When introducing yourself, a welcome note is a must when you send any email to your recently appended list. Let your new list get used to this mode of communication. Explain what you plan to do and what you want them to do as well. - Email addresses that are obtained organically are said to be less costly and more fruitful. However even doing everything right will probably only yield e-mail addresses for approximately 25% of your customer or donor base and your growth rate, while steady, might not meet your marketing goals.
- Knowledge, expertise, and hands-on experience are crucial but reputation and integrity must be your initial screens. Ask the vendor how long they’ve been in business, which professional associations they belong to, what kind of industry presence they have, who their partners and clients are, and what other services they offer. Don’t risk being a guinea pig for some fly-by-night company.
Ever heard the expression “a penny wise and pound foolish?” The least expensive solution is not always the best solution. If you do opt for a low-cost provider, be sure you know exactly how that vendor is providing you quality service and results for that bargain-basement price. - Data append performing poorly can bring down your entire effort you have put on the email program. This will also make you lose the few pennies you had saved per address; the revenues you had spent on this program and damage your reputation big time – all this you’ll incur only because you picked up invalid e-mail addresses and spam traps.
Oops! You better watch out! By appending emails to a third party or prospect list will only result to high spam complaint rate. Be careful when you attach emails to your database. Make sure these individuals are those who never got around to share their email addresses with you.
Always keep a link where your recipients will have an option to unsubscribe or opt out the moment they want.
Once the appending process is done, don’t expect your list to start performing at once. Email as a marketing medium is no different than others. With time, these e-mails will perform as well as those on your house list.
Finding the most profitable customers and search for similar customers with these profiles. The common traits like Industry, employee size, title, sales volume etc. are marked and used as a reference to reach new prospects.
Planning to get your business list or consumer list appended by an expert? You have come to the right place.
Want to own a complete verified email marketing list that will do wonders to your email marketing campaign? Instead of preparing a house list yourself, why not leave the entire thing to the experts? On your behalf we are walking an extra-mile for you.
We will prepare the entire database for you for your own benefit. Our Email Appending and Data Appending Services will help you build your own customized database.
Our Data Appending Services include complete contact details including:
- Name
- Job title
- Verified email id
- Phone number
- Direct mail address
- SIC
- Industry
- Company size
- All this and more.
Would you like to avail the best Email Appending Services? Fill in the below given form and we will contact you soon.
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