What is email appending?
Email appending is the process of matching a customer database that lacks e-mail addresses with a third party's address database with a view to append the missing information to the client database.
What is the process of email appending?
Email Appending is done when an organization that has a customer database containing names, postal addresses or telephone numbers wants to kick off e-mail communication with its clients. The organization hires an email appending services provider, who owns a huge database, to append the email addresses to their database. The third party email appending services provider will match the prospect list with their database and add their accurate email address to the database. Appending involves manual and automated process.
After the appending process, permission is sought from the prospects to send email messages to them. The vendor on the organization's behalf generally deploys it. The purpose of the permission message is twofold: To make sure that the address is current and accurate and to ensure that the address holder is willing to receive e-mails from that organization.
What is the reason to do email appending?
Apart from the need of owing an authentic and complete database of the target audience, email appending:
- Speeds up business processes with timely data delivery
- Eliminates cost of lost data
- Reaches a wide audience
- Enhances data availability and reporting
- Opens a cost-effective marketing medium
- Betters marketing results
- Improves customer service
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