Although email appending is a quick and effective way to build an email database, if wrongly handled, it can turn into a disaster. As you read on, you’ll soon find out how to avoid the mistakes and use email appending as a brilliant marketing tactic and save yourself from a complete customer relation catastrophe.
Even before you consider an email append, have you already started looking for email addresses? And what through which medium are you looking for them? Your Website or landing page, Your call centers, Social Media Networks, & Others.
Listed below are few pointers to help you do email appending the proper way:
Knowledge, expertise, and hands-on experience are crucial but reputation and integrity must be your initial screens. Ask the vendor how long they’ve been in business, which professional associations they belong to, what kind of industry presence they have, who their partners and clients are, and what other services they offer. Don’t risk being a guinea pig for some fly-by-night company.
Oops! You better watch out! By appending emails to a third party or prospect list will only result to high spam complaint rate. Be careful when you attach emails to your database. Make sure these individuals are those who never got around to share their email addresses with you.
Email addresses that are obtained organically are said to be less costly and more fruitful. However even doing everything right will probably only yield e-mail addresses for approximately 25% of your customer or donor base and your growth rate, while steady, might not meet your marketing goals.
When introducing yourself, a welcome note is a must when you send any email to your recently appended list. Let your new list get used to this mode of communication. Explain what you plan to do and what you want them to do as well.
When introducing yourself, a welcome note is a must when you send any email to your recently appended list. Let your new list get used to this mode of communication. Explain what you plan to do and what you want them to do as well.
Once the appending process is done, don’t expect your list to start performing at once. Email as a marketing medium is no different than others. With time, these e-mails will perform as well as those on your house list.
Always play by the rules if you decide to pursue email appending. Prior to any decision-making, planning is extremely important. E-mail appending, when performed in an ethical, conservative, and conscientious manner by an experienced and reputable vendor, can provide you with guaranteed deliverable e-mail addresses for up to 20% or more of your customer/donor base on your first project.
Finding the most profitable customers and search for similar customers with these profiles. The common traits like Industry, employee size, title, sales volume etc. are marked and used as a reference to reach new prospects.
Want to own a complete verified email marketing list that will do wonders to your email marketing campaign? Instead of preparing a house list yourself, why not leave the entire thing to the experts? On your behalf we are walking an extra-mile for you. We will prepare the entire database for you for your own benefit. Our Email Appending Service will help you build your own customized database.
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