Tuesday, April 13, 2010

Role of Email Appending in Email Marketing

An email appending service, if done in the proper way, corrects and standardizes the addresses so that the records present in your database or houselist becomes complete and improves in its quality.

Name and addresses of candidates are matched against valid and verified email addresses. Often more than one email address will be found for a name. It is then the job of the appending service to utilize its scoring techniques that will possible help to determine the best possible and correct match.

Therefore, email appending completes a database and enhances your chances of success in an email marketing campaign.


Given below are few of the important pointers as to why email appending service is vital:

  • Email enhances communication and boosts up sales. Owing a list of email addresses of your target audience complete with their postal addresses, location and other details is a big advantage. You can conduct email marketing campaigns along with sending brochures and flyers through mailers. And on top of that retaining customers is much less expensive than new customer acquisition.
  • The email appending process returns only email address of customers that are willing to receive offers from your company. Therefore, you own a customer database that contains a complete list of verified opted-in email Ids. This definitely decreases spamming rate.
  • Combined with the sales history in your database, the postal demographic information can pinpoint individuals and groups for specific email offers.
  • Email marketing campaigns are cost-effective way of marketing your product or services. Emails will reach your customers faster and you can also track how many individuals have received your emails and how many have not. You can also track the Click Through Rates as well. This is definite advantage over postal mailers and flyers.
  • It hardly takes time for any email to reach an Inbox. Within a span of few seconds your email campaign has safely reached your target audience's Inbox. This gives a scope of fast response and effective marketing.

All this can only be possible and can be taken advantage of once you own a list of complete verified email addresses. And this can be possible only having proper email appending service.

Looking for an appending service that will complete your houselist with verified email addresses? Want to work wonders on your forthcoming email marketing campaign?

Instead of preparing a house list yourself, why not leave the entire thing to the experts? On your behalf we are walking an extra-mile for you. We will prepare the entire database for you for your own benefit. Our Email Appending Service will help you build your own customized and complete database.

Would you like to spot the best Email Appending Services? Fill in the below given form and we will contact you soon.


Click Here To Buy Any of These Hot Selling Products or Services
Share |

No comments:

Post a Comment